In today's age of technology, online and offline sales are booming. With the spread of the Corona virus, Internet businesses have grown dramatically, and this has led many to consider starting an online business. You may think that selling online is easier than traditional methods, but this is not the case at all.

Online sales also have their difficulties and require their own strategies. So sales training is very important. A customer who is looking to buy a product online, sees many competitors next to you and can easily compare you with other sellers of that product. In this Infogram Academy article, we will tell you what strategies to use for your online sales so that you can attract the audience and sell the desired product to them.

What is online sales?

In the first step, you need to know exactly what online sales mean in order to succeed in this space. So, in the following, we will teach online sales .

Online sales happen when you offer a product for sale on the Internet.

Your online sales may take place on social networks such as Instagram and Telegram or on the website. Some people also offer their products on sites that sell goods.

As mentioned, the online space has received a lot more attention than before, and it is predicted that in the next few years, more than half of the people will make their purchases completely online. And that means taking this market seriously and planning to get in as soon as possible.

If you do not have enough information about sales, this article can help you.

In every online platform where you do your sales, there are tips and tricks that can help increase your customer and sales. By knowing these tips, you can surpass your competitors and take a positive step forward in the online space. Follow us to explore these tricks.

6 powerful strategies to increase online sales

The methods that are going to be described in this section are completely general methods, and in addition to these, you have to pay attention to price, quality and other effective factors and try to improve them. Using the following solutions, you can improve your sales process and put it on the right track.

1- Get to know the audience

The main members of the sales process are the customers, or rather the audience that you have to turn into your customer with your art. In the first place, you need to know your audience well and understand their needs well. The better you know your audience and the higher the conversion rate of your audience to your customers, the more sales you will have.

Recognizing the personality of the audience is considered the first step in determining the online sales strategy. Choosing a strategy is very important for the right target audience in the online space. But how do you identify your audience?

If you are also a physical salesperson, you will have a very simple task to determine the persona, because you are physically connected to your target customers and audience and their needs are quite tangible to you.

But if you are planning to start a small business and sell online, to determine the personality of your audience, it is enough to ask yourself a few questions, the answers to these questions can determine your target audience.

For example, suppose you are going to set up an online store selling baby clothes. Have. For example, to buy baby clothes online, you need to first have access to the Internet and smartphones, secondly, be familiar with the online shopping space, thirdly, most of your buyers are mothers and according to the required features, in the age range of 25 to 40 Years are.

The audience persona can be easily accessed. Knowing the persona will help you plan more easily and pave the way for you to continue. You can also add the following questions to find the audience more accurately:

How can you solve the audience problem by offering your service or product?

· Why should they choose your service or product?

· How can they be achieved?

· For more information, you can post "What is a persona?" Read.

2- Categorize your products

Product categorization allows the buyer to quickly find what he or she wants and not spend time on products he or she does not need. This seemingly simple online sales strategy will avoid confusing the audience and increase your online sales.

For example, you can see the first page of Targeted Web Traffic site, which sells cosmetics and has made it easier for users by categorizing its products in the main menu of the site.

3- Optimize the user interface

If you are launching a website for your online sales, here are a few important things to keep in mind:

Be sure to check that your site is displayed correctly in the mobile version as well. As you know, many people who shop online do this on their mobile phones, so a proper display in the mobile version is very necessary.

Check your site thoroughly and see if all the features are easily available to the audience or not. If the user does not find the features he needs or has trouble finding them, he will close your site and you will lose such a customer.

Work on your site SEO to be in the top search rankings and more audience will come to you, you will also have more online sales.

4- Make the job easy for your customer.

Usually, those who want to buy a product are more looking for a place that offers them more features and characteristics. By doing a few simple things, you can attract a large audience and become a regular and loyal customer after gaining their trust. The following tips can help you in this way:

Payment gateways

Having different banking portals can greatly help your credit and gain the trust of customers. If you can, use several portals and if you do not have at least one bank port to receive your money.

Return guarantee

Reassure the customer that if the item is damaged, he can return the item to you and deliver the item without any problems. If you are responsible for the production of the products, you can also apply the conditions for applying a guarantee to not only gain the trust of your customers, but also to surpass your competitors. If it is a factory product, it will have certain warranty conditions.

For example, online store is one of the items that guarantees that you will pay the seller only after expressing satisfaction with the quality of the product:

· Increase online sales

· free delivery

Open Collective This method is usually used in a way that is activated above a purchase ceiling. But you can introduce this as an advantage. Free shipping may seem like less expensive than other costs, but it does convey a positive feeling to the customer.

complimentary

Another thing that makes users very happy is giving can be even a short thank you letter to the customer or even one of your smaller products that you give him as a gift according to the purchase price.

Discount

Discounting is an old but miraculous solution that attracts customers in any situation. Reduce your profit margin and increase your customer base in return for even a very small discount.

For example, the in fogram Academy offers a variety of discounts for participating in digital marketing bootcamp:

5. Do not underestimate the power of design

Try to have your own design for your online space, both on Instagram and on the site, and create content according to users' tastes to use.

Audiences, especially in cyberspace, love to see attractive designs. Also try to make sure that the theme used in both is the same if you have both (site and Instagram) together.

Internet sales also need advertising to grow and develop. But you have to be more careful to do this so that your money is not wasted.

First, write down the target audience, and the purpose of the ad, for yourself so that you know exactly what to plan, how, and by whom when running the ad.

Advertising can make more people know you and come to you for shopping. Here is your art to make your online sales attractive by using the tips mentioned so that when the audience enters your page, it will not leave the page empty-handed.

For example, if you are selling digital goods, using Omit as a platform to promote and publish sponsored content is a good option:

last word

Finally, in the online space, although there is a lot of competition, but with a little ingenuity, you can attract a large audience and experience unparalleled sales.

But in the online shopping space, trust is more valuable than anything else, and you have to do it using the various methods that have been mentioned, such as putting customer satisfaction screenshots in front of the rest of the audience.

Finally, if you have any other points, in addition to the above, be sure to write in the comments section to help complete this article and ask about these methods if you have any questions. We hope you find this article useful and thank you very much for being with us so far.